View Full Layout
For their initial site build this client supplied us with their company logo as well as a few photos of their work. What initially struck me was the bold typography and colours of this client’s logo and I knew immediately that these elements needed to be reflected in the site I was to build for them.
ith this as a baseline I immediately set about creating a site for this client that was bold colourful and would immediately jump out at the visitor. Knowing that images speak louder than words I decided to base the homepage design around a fullscreen slideshow that would incorporate text elements to keep all relevant information on the homepage above the fold. My first challenge in this design came about when I discovered that the images supplied by the client were not of a sufficient resolution to use as fullscreen elements. Thankfully the client was receptive to me supplementing the images they provided with stock photos relating to their industry. I immediately set about in my search for images for the homepage that were strikingly bold, followed the colour scheme of the client’s logo and associated branding and could instantly convey the nature of the client’s business.
I would eventually come across the image of a green lawnmower that served my (and the client’s) design needs perfectly. Using this as the first image in the slideshow as the centerpiece element I was able to find three other images of similar aesthetic with relative ease.
The smaller images supplied by the client were used as elements sprinkled throughout the interior pages of the site that supplemented the body text. The final result was a site with a striking, bold design that instantly caught the attention of visitors and was greatly appreciated by the client.
